A successor to the old Society of Marketers, later ASOM (Association of South African Marketers), MASA is the member association and professional body for the South African marketing community and the representative voice for organisations and individuals in the marketing industry.

It represents the business interests of marketers, and promotes professional and ethical marketing practices, the adoption of common standards, self-regulation, and independent and credible marketing industry research. It seeks to provide leadership, support, and mentorship, and is the accredited custodian of the Chartered Marketer, Marketing Practitioner, and Associate Marketer designations in South Africa.

MASA is active in leading and influencing transformation, policy, legislation, education, and training, learning and development, and best practice on marketing and related business topics.