Best is a Black and Latina entrepreneur raised in the Bay Area with over 20 years of marketing and sales experience working for the world’s leading wine and spirits companies including Diageo, Moët Hennessy, Bacardi, and Combs Enterprises. Best is the only marketing executive who has managed the joint venture spirits partnerships for business moguls Sean “Diddy” Combs and Shawn “Jay-Z” Carter, with Diageo and BACARDI, respectively.

During her almost two-decade career working for the largest distributers and suppliers in the business, Best took a life-changing business trip to South Africa; it was on the coast of Cape Town where she came to realize her life purpose: launching her own wine brand. Energized and clear, she combined her marketing prowess, business acumen, love of wine and yearning to tell the story of Black and Brown wine makers and businesspeople to found iBest Wines. Her namesake wine brand will launch in 2023 with an initial focus on South African wines, an underrepresented category in the wine industry.

Best is unapologetically challenging the industry’s status quo and has spent her illustrious career vocally pushing for equity and a more diverse industry at every touchpoint in the business.