André Joel is Brazilian and leads Snapchat's business strategy for Africa, Latam, Ireland and Southern Europe, being responsible for the growth of the advertising area. Previously, worked at Google Brazil, after being part of Criteo's strong expansion in 2015 after working for a few years in Europe. Joel has over 13 years of experience in the digital advertising industry, graduated in Business Administration and holds a Master's in Marketing and Sales from SDA Bocconi (Italy) and ESADE (Spain).