Alistair Errington is a born and bred South African who directs and supports business strategies for all advertisers in Africa through Snapchat advertising. After living and working across several continents in the last 10 years, such as America, the UK and China, he brings experience and expertise from brand building, content creation, training and marketing into his 5 years of expertise within Snapchat solutions. With a passion for designing creativity in leadership, he hopes to shift perspectives and unlock Africa’s potential in the digital economy.